Logo Design Process

Redesign and refresh your current look, start a new design concept from scratch, or let Persimmon create your company’s full brand identity. Regardless of budget, we’ll find the perfect package to get you started. We can always add on services as time and business needs allow.

All logo designs begin with a meeting, either over the phone or in-person and a logo questionnaire.

Once confident in the direction, the design process begins.

First round you can expect three different black and white concepts. A direction will be chosen, with an opportunity to revise the black and white version before moving on.

The next round is color. Three color palettes will be explored, based off of client preference, usually inspiration is involved using images or art work. A round of edits is included.

Logo process - Black and white and color rounds

When a final logo is decided upon, your logos will be packaged into every format required. Web, print, one color, and two color. You will also receive brand guidelines with all fonts, colors (for web and print), and direction for use.

See a Brand Guideline Example

One Comment Add yours

  1. dorismcdaniel says:

    Now that’s creative. 👌😉

    Sent from my iPhone

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